When your Mac flips out it’s Ezimac Sales & Support that saves your bacon. Although the proposition for the brand platform concept was all in the name, a more inspiring one was at our fingertips. Command was the key.
Strategy, brand identity, tone of voice, key messaging and copy, website, fit-out design, design collateral.
Command makes things happen. Command makes life easy. Command undoes the f*** ups. Command became the logo and everything Mac-flavoured followed.
Keyboard shortcuts became key messages. Target-market specific jokes that guarantee engagement.
An accommodating client provided hardware and enthusiastic participation for videos created for the bespoke website. They demonstrate that Ezimac can totally help with everything. Nearly. Retro-styled icons pixelate into shape, and a keyboard key menu lights up with interaction.
Experience the full site here
Old keyboards found a new life. Over 350 keys were plucked from the dead to recreate a work of art for the Ezimac office walls.
The Icon of an Icon artwork commands attention.