Au Natural Skinfood takes care of your skin while looking after the interests of the planet. Au is taking a stand against single-use plastics with a highly effective product range that’s made from natural New Zealand ingredients and delivered in refillables and compostables. Subscribing to Au Natural means subscribing to better. We helped launch it.
Design platform, website, photography, tone-of-voice, key messaging, copy content.
An extended design look and feel with clean, beautiful photography and a strong storytelling tone-of-voice – a robust platform for Au Natural’s web and marketing in readiness for the launch.
Kindness and authenticity are at the heart of their brand promise. Our beauty photoshoot shows our models just as they are. Real, natural, naturally beautiful. Their skin is untouched by Photoshop.
No nasties. No chemicals. Just pure, natural, New Zealand ingredients. So that’s how we showcased the products. Photography included ingredient, product and beauty shoots.
Products and ingredients were photographed in forward-facing arrangements stacked one on top of the other – an interesting and engaging approach.
A responsive e-commerce website delivered a clean and smooth user experience that made shopping easy.
Subscribe to Au Natural and you subscribe to better thinking. This idea flowed through the website key messaging and visuals.