Working in ways that are better for people is just better thinking. First Law offers adaptability and new law technologies to help clients get important things done. Adaptability drove the look, feel and concept for the brand platform.
Strategy, name, brand identity, tone of voice, key messaging and content, photography, website, interior fit-out, collateral.
It’s all in the name and the tagline. This is their outlook, so it’s how we named them. They’re a far cry from your traditional law firm. While thinking-design brought this difference to life, typography kept the logo simple.
First Law makes everything easy. This simple icon set makes it easy to find what you’re looking for.
Not every law firm can claim to be able to work around their clients’ needs and schedule. Adaptability is their big proposition, so we developed a sliding tile concept of squares that move around the grid to tell the story.
A responsive website delivers information and ease. Interactive animation creates a positive experience and brings the adaptability story to life.
Experience the full site here
An interior fit out uses design, colour and messaging to bring the brand experience into the everyday.
As well as stationery and collateral, we created an engaging client gift. Adaptability and solutions to challenges are at your fingertips.