A compact and perfectly formed team of creative specialists

Powerful strategies and big ideas. Meaningful brand identities and engaging, compelling websites and campaigns. We craft and create, positioning your brand, shaping the narrative, and giving you the means to talk to your audiences. Positively, and always with authenticity, we help you influence the way they think, feel and react.

What we do and do well

Online & Offline
Brand Strategy & Workshops
Naming
Brand Identity
Graphic Design
Digital UI & UX Design & Development
Concepts & Creative Campaigns
Creative & Art Direction
Digital Marketing
SEO
Copywriting & Content Creation
Tone of Voice
Publication Design & Content
Packaging Design
Photography & Videography Illustration
Animation

Sectors we work with

Professional Services
Council & Government
IT & Technology
Construction & Property Development
Arts
Retail & FMCG
Education
Agriculture
Hospitality
Healthcare
Wellbeing
Events
Fashion

Friday’s founder and creative director has been developing strategies, leading creative studios and rolling out compelling brands for more than 20 years. He trained at the University of Canterbury's School of Fine Arts, gaining experience and building expertise with agencies in New Zealand and London before setting up Friday with his creative partner Katy. Craig also consults on brand strategy for larger organisations and government entities.